As the U.S. government enforces a ban on TikTok due to national security concerns, many users are seeking alternative platforms to continue their social media engagement. One such platform gaining rapid popularity is Xiaohongshu, also known as RedNote or “Little Red Book.” While it may seem like an appealing substitute, it’s crucial to understand the significant risks associated with joining this app.
Data Privacy Concerns
Xiaohongshu is a Chinese social media and e-commerce platform that combines user-generated content with online shopping. Given its origin, the app operates under Chinese laws, which mandate that companies must share user data with the government upon request. This means that any personal information you provide—ranging from your profile details to your browsing habits—can be accessed by the Chinese Communist Party (CCP). Even if you decide to delete your account, there’s no assurance that your data will be entirely erased from their servers.
The surge in popularity of Xiaohongshu in the U.S. has raised concerns among policy experts about significant security risks. Over 700,000 U.S. users have joined Xiaohongshu as TikTok faces a potential ban. Critics highlight that Xiaohongshu has fewer security measures than TikTok and is closely linked to the CCP. Experts express worries about extensive data collection, cybersecurity, and privacy risks without the expected privacy protections in the U.S. (New York Post, 2025).
Content Censorship and Ideological Control
Xiaohongshu operates under strict content regulations imposed by the CCP. Topics that are censored or restricted include:
• Political Discourse – Criticism of the government or discussions promoting democratic values are often suppressed.
• Human Rights Issues – Content related to human rights abuses, such as the situation in Xinjiang or Tibet, is heavily censored.
• Western Ideologies – Promotion of Western political ideologies or practices may be restricted to maintain the CCP’s narrative.
The platform’s content policies pose challenges for LGBTQ+ users, leading to some account bans. Despite censorship, Chinese LGBTQ+ communities actively use Xiaohongshu, finding ways to connect discreetly, often using unique hashtags to indicate identities. While Xiaohongshu offers an alternative platform, its limitations and policies do not provide a fully supportive environment for LGBTQ+ expression (Them, 2025).
Impact on Women and LGBTQ+ Communities
While Xiaohongshu is popular among women for lifestyle content, it’s essential to recognize the broader context of women’s rights in China. Gender equality issues persist, and discussions advocating for women’s rights may face censorship.
The LGBTQ+ community in China faces significant challenges. Same-sex relationships are legal, but there is no legal recognition of same-sex marriages or partnerships. Public discussions or promotions of LGBTQ+ rights can be censored, and activists have faced harassment. For example, the sudden and unexplained closure of multiple WeChat accounts dedicated to gay, trans, asexual, and feminist issues marks the latest setback for LGBTQ+ and women’s speech rights in China (China Digital Times, 2023).
Legal Risks
Engaging in activities that the CCP deems as promoting Western ideologies or practices can lead to legal repercussions. There have been instances where individuals were detained for expressing views that contradict the government’s stance.
For example, in China, ten writers of gay erotic fanfiction have been arrested as part of a government crackdown on pornographic content. This campaign reflects increasing repression of LGBTQ+ content in China, despite the legality of homosexuality (Them, 2025).
Conclusion
While Xiaohongshu may appear as an appealing platform for sharing and discovering content, it comes with serious risks. By joining, you may inadvertently expose your personal data to government surveillance, encounter strict censorship limiting freedom of expression, and face potential legal consequences for content deemed inappropriate by the authorities.
Considering these factors, it is advisable to exercise caution and thoroughly assess the implications before engaging with the platform.